My worry is with the voices that downplay the roles of experiment and observation on behalf of beauty for such theories to be regarded as credible. Read more in my science philosophizing a while ago in the new Mentsch web-magazine.
The editor of Mentsch called the article The Pseudoscience of Fundamental Physics
[It's unfortunately gone from the Mentsch website, so use the link above instead, "The Pseudoscience of Fundamental Physics".]